Affiliate Management. No Agency Required.

Nick Bullard · 15+ years in affiliate management

From a free audit to a 60-day sprint to full program management — one operator, fully accountable.

Start with a Free Audit

What I Do

The Process

Every engagement starts with a free audit and follows a clear path — from surfacing what's broken to building a program that grows.

01 — Free Audit (Free — always)

Every engagement begins with a no-cost audit of your affiliate program. I dig into your publisher mix, commission structure, tracking setup, and attribution — then tell you exactly what needs to change and why.

• Revenue trends & partner mix breakdown
• Commission structure & tracking review
• Creative, outreach & pipeline assessment
• Prioritized action plan

02 — 60-Day Tune-Up or Launch ($1,000 flat · No commitment)

A focused two-month sprint to execute on what the audit uncovered. Ideal for brands heading into peak season, launching a new program, or needing a full reset without a long-term contract.

• Partner cleanup & quality recruiting
• Commission & promo strategy overhaul
• Affiliate onboarding & activation
• Creative & reporting framework setup

03 — Ongoing Management (Percentage or retainer)

For brands that want a dedicated affiliate operator running the program day-to-day. Structured around your program size and goals, with fully aligned incentives.

• Day-to-day program operations
• Continuous partner recruitment
• Campaign & product seeding management
• Monthly reporting & optimization

Experience

A Career in Partnerships

• 2017–Present · Founder · Windy Point Media — Performance-only affiliate management for select brands. Full program ops, optimization, and partner growth.
• 2019–2026 · Co-Founder · GravityFed.com — Managed influencer and affiliate programs for outdoor and adventure brands, connecting 1,000+ creators.
• 2015–2017 · Business Development · AvantLink — Onboarded high-potential brands and developed affiliate strategies.
• 2012–2015 · Affiliate Program Manager · AvantLink — Managed Patagonia and Cabela's affiliate programs. Named Affiliate Manager of the Year (ABestWeb, 2012).
• 2009–2012 · E-Commerce Manager · GiftCollector.com — Launched first affiliate program, growing online revenue ~20% in year one.

From pro skier to performance marketer.

Before affiliate marketing, Nick was a professional freeskier — fully sponsored, featured in national ski publications and product catalogs. From 2001–2006 he lived at Alta Ski Area, Utah, studying at the University of Utah while chasing big mountain lines and photo shoots. Windy Point — his favorite line at Alta — became the name because it represents that same ethos: commit fully, read the terrain, and execute.

Let's Connect

I work best with brands that have an established market presence and untapped potential in their affiliate channel. Reach out to start the conversation.

Email: nick@windypointmedia.com

LinkedIn: linkedin.com/in/nick-bullard-b20a0157

OptimizeAffiliate™ — A Windy Point Media Product

Built from 15+ years running affiliate programs — OptimizeAffiliate™ brings revenue, partner metrics, and AI-powered recommendations directly into your Shopify admin. No separate login. Every feature free.

• Affiliate dashboard inside Shopify admin
• Nightly AI: who to contact & what to offer
• Dormant & rising partners flagged daily
• Promo codes, creatives & samples in one place

Learn more: optimizeaffiliate.com · Install free: apps.shopify.com/optimize-affiliate